The Graphic Designer’s Guide to Creative Marketing
Finding & Keeping Your Best Clients
by Linda Cooper Bowen
❗ The Graphic Designer’s Guide to Creative Marketing : READ MORE ❗
- Format: paperback, 192 pages
- Publisher: Wiley
- Language: english
- Release date: March 8, 1999
- ISBN: 9780471293149 (0471293148)
- Author: Linda Cooper Bowen
About The Book
The purpose of this book is twofold: to help you develop a solid understanding of all aspects of marketing graphic design services, and to equip you with the necessary tools you can immediately put to work in your own business. Written by Linda Cooper Bowen, a former graphic designer and successful design marketing consultant with nearly two decades in the business, The Graphic Designer’s Guide to Creative Marketing is based on her own experiences as well as those of many outstanding design professionals and their clients who share candid comments, tips, and insights. No matter what your level of experience — student or working professional, in-house, freelance, or small studio — The Graphic Designer’s Guide to Creative Marketing is a valuable professional resource you won’t want to be without.
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