Engage Your Brand
by Lee Mikles, Patrick Callahan
🔍 Engage Your Brand – Read More 🔍
- Language: english
- Publisher: Lulu.com
- Format: paperback, 184 pages
- Release date: April 5, 2010
- ISBN: 9780557377992 (0557377994)
- Author: Lee Mikles, Patrick Callahan
About The Book
Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies from real companies who “get it”. Learn what motivates consumers to connect with brands and how to define the value needed to keep consumers a part of the exchange.
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